Founded by model manager Donna Ioanna, who brings over 30 years of experience and has discovered talents such as Victoria’s Secret model Frida Aasen, Siri Tollerød and Merethe Hopland, SSC is a powerful launchpad for the next generation of Scandinavian models. Previous finalists have gone on to walk for major global brands, be featured in fashion magazines such as Vogue, Harper’s Bazaar and Elle, and have been signed with some of the world’s leading modeling agencies.
For the first time in it´s history, the 2026 finale will take place in Milan, the fashion capital of Europe. We will be accepting online applications as well as host open castings in cities including Stockholm, Göteborg, Copenhagen, Aarhus, Kristiansand and Oslo. From both the digital submissions and city castings, 6 finalists will be selected from each country, resulting in a total of 18 finalists.
The finalists will be flown to Milan in April 2026 for an exclusive finale weekend. The finalists will stay at a first-class design hotel, and all accommodation, meals and transportation during the weekend will be fully covered. During this unforgettable weekend the finalists will rehearse a professionally choreographed runway show, receive full training in posing and catwalk techniques, be styled by leading makeup artists and have multiple photoshoots with fashion photographers who have worked with leading publications such as Vogue, Elle and KEEN Magazine.
The finale night will feature a live fashion show performed in front of an audience and a jury. The jury will consist of model agents from Milan, Paris, Barcelona, London and New York, leading fashion photographers and internationally recognized top models. The winner of the competition will automatically be signed by the world’s top modeling agencies with contracts worth millions of euros. Additional prizes include a fashion editorial in KEEN Magazine and other awards valued at €30,000.
The finale night will feature a live fashion show performed in front of an audience and a jury. The jury will consist of model agents from Milan, Paris, Barcelona, London and New York, leading fashion photographers and internationally recognized top models. The winner of the competition will automatically be signed by the world’s top modeling agencies with contracts worth millions of euros. Additional prizes include a fashion editorial in KEEN Magazine and other awards valued at €30,000.
