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WINNER 2026

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GRY

THE SCANDINAVIAN SUPERMODEL COMPETITION

The Scandinavian Supermodel Competition (SSC) is a prestigious model search with a 15-year legacy featuring contestants from Norway, Sweden and Denmark. Founded by model manager Donna Ioanna, who brings over 30 years of experience and has discovered talents such as Victoria’s Secret model Frida Aasen, Siri Tollerød and Merethe Hopland, SSC is a powerful launchpad for the next generation of Scandinavian models. Previous finalists have gone on to walk for major global brands, be featured in fashion magazines such as Vogue, Harper’s Bazaar and Elle, and have been signed with some of the world’s leading modeling agencies.



The 2026 finale took place in Milan on April 18th. During this unforgettable weekend the 15 finalists rehearsed a professionally choreographed runway show, received training in posing and catwalk techniques, was styled by leading makeup artists and had photoshoots with fashion photographers.

The finale night featured a live fashion show performed in front of an audience and a jury. The jury consisted of model agents from Milan, Paris, Barcelona and New York, leading fashion photographers and internationally recognized top models. The winner of the competition will be signed with world leading modeling agencies, with contracts worth millions of euros. Additional prizes include a fashion editorial in KEEN Magazine and other awards.
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GALLERY
Photography by Matteo Mastroguiseppe

SPONSORS AND PARTNERS 2026

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ANDREA BERTONI

Andrea Bertoni is a first supporter and main sponsor of The Scandinavian Supermodel Competition 2026. He is the Founder and CEO of Davis & Morgan Merchant Bank S.p.A, based in Milan. Andrea was named one of Forbes Italia’s "100 Best Managers 2024".

GIVING BACK

We believe in making a positive impact. That’s why a part of the competition’s proceeds will go to NOAH, helping protect animal rights, and to the Norwegian Diving Federation’s “For a Living Ocean” project, dedicated to removing waste from the seabed and promoting a healthier ocean. By participating, you are contributing to causes that matter.